THE SECRET IS OUT – VEGEMITE IS FUELLING GOUT GOUT

FRIDAY 13 FEBRUARY 2026 – In recent days, shoppers noticed “VEGEMITE VEGEMITE” jars appearing on shelves nationwide. This was not a labelling error, but rather the first clue to an exciting announcement…

The VEGEMITE VEGEMITE jars are a celebration of VEGEMITE’s newest partnership with one of the world’s fastest-rising sprint sensations and Australia’s home-grown athlete, Gout Gout.

For more than 100 years, VEGEMITE has been Australia’s secret weapon. The scrape on toast that fuels Australian mornings before school, before work, before big days. Packed with B-vitamins, VEGEMITE is a bold spread that helps turn food into fuel, so we all feel mitey.

Some may say it’s even the secret weapon behind Aussie success stories, and Gout Gout is living proof that a mitey start can carry you from the kitchen table to the start line. That’s why VEGEMITE is teaming up with Gout Gout: to inspire the kids of tomorrow and remind families that the secret to feeling at their best has been in their pantry all along.

“VEGEMITE plays a big part in my morning routine, so it’s pretty wild to have it backing me now,” said Gout Gout. “VEGEMITE and avocado on toast has been my secret weapon for a while… I suppose it’s not so secret anymore!”

The partnership launched in Australia’s champion capital and Gout’s hometown of Ipswich. On the same oval where he first ran, Gout reminded students that confidence and success starts with simple habits – good sleep, movement and a mitey breakfast that helps you feel your best.

“VEGEMITE’s health benefits come from its B vitamins – including B1, B2, B3 and folate (B9)”, says Rachael Adams, Senior Nutritionist at Bega Group. “Just 3/4 teaspoon delivers half of your daily vitamin B1 and folate (B9) needs, and 25% of your daily vitamin B2 and B3 needs. B-vitamins are essential for brain health and nervous system function, converting food into fuel and reducing fatigue¹ – making a delicious piece of VEGEMITE on toast a simple way to enjoy some seriously mitey benefits.”

A standout moment of today’s launch was the unveiling of Gout’s custom designed VEGEMITE toast necklace – made from Australian recycled precious metals and cognac diamonds – by Melbourne‑based jeweller Alex Tempany of tempany.co. Inspired by Gout’s iconic race‑day ritual, the piece features a distinctive bite mark modelled on his own smile – a reminder of the fuel and home-grown grit he carries to every start line. And for the many VEGEMITE lovers already asking: yes, a fan version is planned for later this year… watch this space.

Mary Stafford, Head of Marketing for VEGEMITE, said, “VEGEMITE has a proud history of backing Aussie legends, including our alliance with tennis champion Ash Barty AO. To now join forces with Gout Gout, who shares those same Ipswich roots and that unstoppable spirit, makes this moment even more special. From the tennis court to the athletics track, VEGEMITE is proud to fuel the undeniable Aussie talent who are an inspiration to us all.”

So, now that the secret’s out, we are celebrating with 1,000 limited-edition VEGEMITE VEGEMITE labelled jars, waiting for you on supermarket shelves across the country right now. Look out for the limited-edition jars and fuel your own dreams with the spread that powers Aussie legends.

ENDS

For media enquiries, interviews or to request media assets:

Bega Group | Public Relations | public.relations@bega.com.au | 02 6499 1883

About VEGEMITE
For over a century, VEGEMITE® has been a staple in Australian pantries, loved by young and old alike. Packed with B vitamins, this iconic spread has long been a not‑so‑secret Aussie advantage – fueling minds and bodies for generations.

Today, VEGEMITE® continues this legacy by championing the next generation of Australians as they chase their passions – all part of what Makes ’em Mitey. Proudly Australian made and owned, VEGEMITE® is more than a breakfast‑table icon, it truly tastes like Australia

For more information about VEGEMITE®, please visit https://vegemite.com.au/heritage/the-vegemite-story/

VEGEMITE, the VEGEMITE device, VEGEMITE trade dress and MITEY are trade marks of Bega Group.

¹ As part of a balanced diet and active lifestyle