BP Study Tour

Bega Group BP Trade Promotion Study Tour – Terms & Conditions

Promotion Name

Bega Group Trade Promotion Study Tour

Promotion Type

Retailer

Promoter

BDD Australia Pty Ltd ABN: 68 083 019 390 of 737 Bourke Street, Docklands, VIC 3008

Relevant State(s)

All Australian States and Territories.

Business/Entrant Criteria

All BP buying group members, nationally (each a Store) will be eligible to participate in this Trade Promotion.  A Store may opt out of participation if it wishes to by contacting the Promoter. A Store may opt out of participation if it wishes to by contacting the Promoter. Based on like for like stores, excluding new site builds or temporary/permanent closures.

Stores that achieve the below (“Incentive Section”), will be automatically entered into the Promotion as “Eligible Entrants”. Note Pillar 4 below (best in-store promotional execution/display) is open to all SSO/MSO Sites regardless of number of sites and regardless of meeting any other criteria and requires Sites to actively submit photos of their store via the QR Code provided on material advertising this Promotion to be considered.

Bega Group Milk Based Beverages

Entrant Details

Each Store will only be entered once into the Trade Promotion. For clarity, the relevant “Eligible Entrant” for the purposes of Store communication as well as any prize winnings will be:

1. Either the Store Owner or an authorised manager of a Store (Store Manager); and must be
2. an Australian Resident aged 21 years or older.

Promotion Period

The promotion starts at AEST on 30 March 2026 and ends 23:59 AEST 30 June 2026, (Promotion Period). No entries will be accepted after this time.

 Verification Requirements

If requested by the Promoter, winning Entrants must provide proof of age and residency

Entry Pool

Entries will be pooled according to the size of the Buying Groups: Section 1, 2, and 3.

Judging Details and Criteria

How entries will be judged

On Wednesday 8 June 2026, the Promoter will review each eligible Entrant Store against the Entrant Criteria (found in the Incentive Section Table above), which includes comparing each Store’s value growth during their relevant Promotional Period VS their growth YAGO. The Store that has optimised all the judging criteria in the best way (according to the judges) will win a prize. Promoter will also review all digital photos received during the Promotional Period relating to Pillar 4 (creativity in display and promotion in stores of Bega Milk Based Beverages products) and decide which Store has exhibited the best most creative in-store execution / promotional display.

This Promotion is classified as a game of skill, chance plays no part.

The judges’ decisions are final and no correspondence or discussion will be entered into.

Judging will take place virtually and the judging panel will be representative of both the Promoter as well as members from BP head office.

Prize winners will be notified in writing by Friday 10 June 2026.

Prize Details

Stores within a particular buying group are only eligible to win prizes allocated to that buying group as detailed in the below table.

Dates of travel between 5 October 2026 and 9 October 2026.

Bega x BP Study Tour includes return economy airfares to Dallas Texas USA from winner’s nearest Australian capital city, airport transfers as well as transfers to Austin, 4 nights 4-star accommodation, domestic flights to Las Vegas, Nevada and entry ticket to the NACS Expo in Las Vegas.

Any costs not expressly included in the prize description in the table above are the responsibility of the winner.

Additional Prize conditions:

1. The winner will be responsible for any costs associated with redemption of the Prize. All auxiliary travel, accommodation, transfers, food and beverage, insurance, additional spending money, health insurance, taxes (excluding airline and airport taxes), travel insurance, transport to and from departure point, additional transfers, items of a personal nature, in-room charges and all other ancillary costs are not included. For the avoidance of doubt, the Promoter is not responsible for any item, service, cost, claim or matter not expressly stated to be included in the Prize.
2. Prize must be taken to coincide with the Study Tour dates.
3. Prize is subject to the standard terms and conditions of individual prize and service providers.
4. The Promoter and event organisers hereby expressly reserve the right to eject the winner (and/or their travel companion) for any inappropriate behaviour, including but not limited to intoxication, whilst participating in any element of the prize.
5. If the event is cancelled by any ticket provider, no additional Prize will be awarded by the Promoter.
6. In the event of war, terrorism, state of emergency, pandemic or any other kind of disaster or unforeseeable event beyond the Promoter’s reasonable control, the Promoter reserves the right to cancel, terminate, modify or suspend the promotion or suspend, substitute or modify a prize, subject to any written directions from a relevant regulatory authority.

Faulty or damaged prizes

The prize come with guarantees that cannot be excluded under the Australian Consumer Law in Schedule 2 to the Competition and Consumer Act 2010 (Cth) (Australian Consumer Law). Subject to any condition, warranty or right implied by, or any statutory consumer guarantee contained in, any law (including the Competition and Consumer Act 2010 (Cth)) which cannot by law be excluded by agreement, Bega, excludes, to the maximum extent permitted by law, all liability whatsoever that may arise as a result of use of any of the prizes, except as set out in these Terms.

To the maximum extent permitted by law, all warranties in respect of the prizes are excluded and claimants have no other rights, apart from those expressly set out in these Terms and Conditions.

Subject to the above paragraphs and despite any implication arising from any other provisions of these Terms and Conditions, Bega is not, and will not be, liable to claimants in contract, in tort (including negligence), under any statute (to the extent permitted by law) or otherwise for, or in respect of, any direct or indirect loss, costs or damages that claimants incur or are liable for in connection with winners’ use of the prize(s).

Total Prize Pool

Up to AUD$117,000 in value (RRP, including GST).

Notification, Verification and Delivery

Winners will be notified in writing via email in accordance with the timings set out in the table below after the winner selection. Where the winners comply with these Terms and Conditions and the Promoter verifies and accepts the winners’ entry in accordance with these Terms and Conditions, the Promoter will deliver the prize (to the address provided by the Eligible Entrant at the time of entry or via the notification and verification process) within 2 days of the prize being awarded.

The Promoter takes no responsibility for an incorrect address being provided by the Eligible Entrant entering the promotion or during the notification and verification process, and (once dispatched), the Promoter is not liable for any prize that has been lost, stolen, damaged or tampered with in any way.

Prize Claim Date

Prizes must be claimed within 7 days of the Publication date.  If a prize is not claimed within seven (7) days of each States Publication Date, then it will be forfeited and no alternative prize will be provided in lieu.

If a prize is not accepted or claimed by the Prize Claim Date, the relevant winner’s entry will be deemed invalid and the Promoter reserves the right to distribute the unclaimed prizes to the next best ranking entry or entries (as applicable), as determined by the Promoter (or a representative of the Promoter) in their sole discretion.  Winners of unclaimed prizes will be notified in writing within fourteen (14) days of Prize Claim Date.

Additional Terms

Internal Bega sales data from the SAP system will be utilised to form the basis of judging.

The Promoter will not be liable for any loss or damage arising from any inaccuracy in sales data.

Incomplete and ineligible entries will be deemed invalid. We’ll also invalidate any entry which (in our opinion) breaches this Schedule or the Trade Promotion: Game of Skill Conditions of Entry or any other guidelines published by us as part of the entry process for this Promotion.

The Promoter’s decisions in relation to the Promotion (including judging the percentage increase of sales of Participating Products) is final and no correspondence or discussion will be entered into.

Trade Promotion: Game of Skill Conditions of Entry

1. These Conditions of Entry incorporate and must be read together with the Schedule for this Promotion. The Schedule prevails to the extent of any inconsistency with these Conditions of Entry.  Participation in the Promotion constitutes acceptance of these Conditions of Entry.
2. Any capitalised terms used in these Conditions of Entry have the meaning given in the Schedule, except where stated otherwise.

Eligibility

3. If ownership of a Store/Business changes during the Promotion Period, only the new owner will be eligible to win prizes in the Promotion.  Where a Store of an Entrant or Business is owned by a company or other legal entity, entry is open to a nominated representative of that entity (eg, a nominated shareholder or partner) who meets the Entry Criteria.
4. Directors, management, employees, officers and contractors (and their immediate families) of the Promoter or of the agencies or organisations associated with this Promotion are ineligible to enter.  “Immediate families” means spouse, parent, natural or adopted child, and sibling (whether natural or adopted by a parent), whether or not they live in the same household as the director, manager, employee, officer or contractor.

Entry

5. The Promotion will be conducted during the Promotion Period.

Entry Content

6. Entrants are required to take full responsibility for the content of their entry and for ensuring that their entry complies with these Conditions of Entry.  Incomplete and indecipherable entries will be deemed invalid.  Entries will also be deemed invalid if they breach these Conditions of Entry as determined by the Promoter in its sole discretion or any other content guidelines notified by the Promoter during the entry process for the Promotion.
7. The Promoter may, in its absolute discretion, edit, modify, delete, remove or take-down any part of an Entrant’s entry.
8. By submitting an entry to the Promotion, each Entrant  assigns all rights, including copyright, in the entry to the Promoter and consents to the Promoter using the entry in any manner the Promoter wishes (including modifying, adapting or publishing the entry, whether in original or modified form, in whole or in part or not at all), by way of all media, without payment to the Entrant (of royalties, compensation or otherwise).  By submitting an entry, each Entrant consents to any dealings with the entry that may otherwise infringe their moral rights in the entry.  The Promoter may copy any content submitted as part of an entry, cause the content to be seen and/or heard in public, and communicate the content to the public.  It may also allow third parties to use entries in the aforementioned manner.

Judging

9. The Promotion is a game of skill; chance plays no part in determining the winners. Each valid entry will be individually judged (by representatives of the Promoter and BP) based on, amongst other things, the Judging Criteria.  The judges’ decisions are final and no correspondence or discussion will be entered into.
10. Judging will be conducted in accordance with the Judging Details. The best valid entry or entries (as applicable) will be awarded a prize in accordance with the Prize Details.
11. If a winning entry is deemed not to comply with these Conditions of Entry, the non-complying entry will be discarded and a new winner of the prize will be determined by selecting the next best ranking entry (as determined by the Promoter or a representative of the Promoter in their sole discretion). 
12. Winners will be notified as specified in the Schedule.  The Promoter and the companies and agencies associated with this Promotion may also publish the name and State/Territory of winners on their website(s), social media and in trade publications.  By entering this Promotion, each Entrant requests that his or her full address not be published.

Prizes

13. The prize(s) are specified in the Prize Details.  The prize(s) are subject to any restrictions specified in the Schedule.  The Total Prize Pool is specified in the Schedule.
14. Once awarded, the Promoter is not liable for any ticket/s that have been lost, stolen, forged, damaged or tampered with in any way.

Claiming prizes

15. Prizes must be claimed by the Prize Claim Date in accordance with any claim instructions set out in the Schedule.
16. If a prize is not accepted or claimed by the Prize Claim Date, the relevant winner’s entry will be deemed invalid and the Promoter reserves the right to distribute the unclaimed prizes to the next best ranking entry or entries (as applicable), as determined by the Promoter (or a representative of the Promoter) in their sole discretion.  Winners of unclaimed prizes will be notified in writing within fourteen (14) days of Prize Claim Date.

General

17. The Promoter accepts no responsibility for any problems or technical malfunctions of any communication network or for any late, lost, incomplete, incorrectly submitted, delayed, illegible, corrupted or misdirected entries, claims or correspondence whether due to error, omission, alteration, tampering, deletion, theft, destruction, transmission interruption, communications failure or otherwise.  The Promoter has no control over telephone communications, networks or lines and accepts no responsibility for any problems associated with them, whether due to traffic congestion, technical malfunction or otherwise. The Promoter is not liable for any consequences of user error including (without limitation) any costs incurred.
18. The Promoter may, at its sole discretion, declare any or all entries made by an Entrant invalid, and prohibit further participation by an Entrant in this Promotion, if the Promoter is of the opinion that the Entrant has:

1. failed to verify their personal details and/or eligibility to enter the Promotion to the Promoter’s satisfaction;
2. tampered with or benefits from any tampering with the entry process or the operation of the Promotion;
3. submitted an entry which in the Promoter’s opinion is not in accordance with these Conditions of Entry;
4. acted in a disruptive manner or with the intent to annoy, abuse, threaten or harass any other person; or
5. engaged in conduct in entering the Promotion which in the Promoter’s opinion is fraudulent, misleading, deceptive or generally damaging to the goodwill or reputation of the Promotion and/or Promoter. This includes where Entrants share receipts or product labels to enter the Promotion or where Entrants use multiple names or addresses to register multiple entries.

19. Entrants must comply with the Verification Requirements.  The Promoter may require Entrants to provide these to the Promoter, its agent or State Contact Person as part of the entry verification or prize claim process.  Failure to provide these to the Promoter’s satisfaction will result in the relevant entry being declared invalid (and, at the Promoter’s discretion, in all of the Entrant’s entries being declared invalid).
20. All entries will be the property of the Promoter and will not be returned.
21. Prizes are not transferable or exchangeable and, except for cash prizes, cannot be redeemed for cash or any other form of compensation. The value of each prize is accurate as at the time of preparation of this material.  The Promoter accepts no responsibility for any variation in the value of a prize after that date. If a prize is unavailable for any reason, the Promoter may substitute it for another item of equal or higher value. If a winner does not take an element by the Prize Claim Date, or otherwise at the time stipulated by the Promoter, then that element of the prize will be forfeited by the winner and neither cash nor any other form of compensation will be supplied in lieu of that element of the Prize. The Promoter accepts no other liability or responsibility for any loss incurred by a winner or any other party if any prize (or any part of a prize) is unavailable for any reason.
22. If requested by the Promoter, Entrants and winners (or their companion(s), if applicable) must sign an indemnity and exclusion of liability form provided by the Promoter, in favour of the Promoter and all parties involved in this Promotion and/or providing the prize, before they participate in the Promotion and/or receive the prize.  If they do not sign that form within the time specified by the Promoter, they will not be able to participate and the relevant Entrant’s or winner’s entry or claim will be deemed invalid.
23. If requested by the Promoter, Entrants and winners (and their companion(s), if applicable) must participate in all promotional activities (such as publicity and photography) surrounding this Promotion or their winning of a prize, free of charge, and they consent to the Promoter and its associated companies and agencies using their name and image in promotional material including on print material, website, videos, social media or otherwise in any other form.
24. If for any reason any aspect of this Promotion does not or is not capable of running as planned, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this Promotion or any other event beyond the control of the Promoter, the Promoter may in its sole discretion cancel, terminate, modify or suspend the Promotion, or invalidate any affected entries, subject to the approval of the relevant State Contact Person, if required.
25. The Promoter’s decisions in connection with the Promotion are final and no correspondence or discussion will be entered into.
26. Entrants acknowledge that there may be inherent risks in some aspects of the Promotion or the prize and that participation in the Promotion or the prize may involve participating in dangerous activities. By entering this Promotion and/or accepting the prize, Entrants accept that risk for themselves and for their companion(s) (if applicable).
27. The Promoter, its associated agencies and companies and the agencies and companies associated with this Promotion will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense, damage, personal injury or death which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion, accepting or using a prize, except for any liability which cannot be excluded by law (in which case that liability is limited to the maximum extent permitted by law).
28. The Promoter and its associated agencies and companies will not be liable for any damage to or delay in transit of prizes.
29. The Promoter may at its absolute discretion prohibit an Entrant’s participation in this Promotion, cancel or suspend a prize or otherwise cease to provide any prize to a winner if the Entrant or winner (or any companion) is (in the Promoter’s reasonable opinion) under the influence of alcohol or drugs, behaves aggressively or disruptively, or behaves in a manner which may diminish the good name and reputation of the Promoter or its products and brand(s), or is contrary to law or is otherwise inappropriate.
30. The Promoter accepts no responsibility for any tax implications that may arise from the prize winnings.  Independent financial advice should be sought. Where the operation of this Promotion results in, for GST purposes, supplies being made for non-monetary consideration, Entrants agree to follow the Australian Taxation Office’s stated view that where the parties are at arm’s length, goods and services exchanged are of equal GST inclusive market values.
31. The personal information Entrants provide will only be used by the Promoter for the purpose of conducting this Promotion. The Promoter may disclose Entrants’ personal information to companies and agencies connected with this Promotion and to relevant authorities in the Relevant States, and the winner’s name and State/Territory of residence may be published in accordance with these Conditions of Entry and as required under relevant legislation.  The Promoter’s privacy policy is available on the Promoter’s website https://begagroup.com.au/privacy-policy/.